The Design Exchange had been stuck in the 90s for way
too long.

New leadership called for a very necessary brand refresh. The classic DX logo was reconfigured and modernized with fresh typography without losing brand recognition, and the introduction of a punchy new colour palette rounded everything out.

art direction, design.
Design by Lisa Zych Design by Lisa Zych

The old DX website was super tricky to navigate – trying to find exhibition-related lectures, for instance, took the user on a long, dark journey through some scary, table-based pages from 1996. The new site’s condensed and reorganized navigation, colour scheme, and readable typography combine to create an environment that visitors can explore with ease (and without tables).

art direction, design, front end dev.
Design Exchange website design by Lisa Zych

hand-coded by zychli
all content ©2000–2017 lisa zych. Thanks for visiting!